Getting Started with Twitter for Business

To use Twitter for Business, you must first apply for the program. Go to Twitter’s home page (www.twitter.com), click the “Twitter for Business” link at the bottom of the page, and fill out the Web application. A Twitter representative will contact you to talk about your company’s eligibility for the program.

Unlike advertising on Facebook or LinkedIn, Twitter for Business is not open to all businesses (although that may change in the future). It’s more of a “Members Only” club. Twitter keeps a tight control of the program, and has very strict criteria for accepting companies as clients.

For example, Twitter requires that all companies that apply to Twitter for Business must have a minimum of 500 subscribers ...

Get The New Rules of Lead Generation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.