The Beginnings of Twitter Marketing
At one point, many companies thought they could use Twitter for marketing simply by setting up a company Twitter account, or by having their CEO set up a Twitter account. If they could get a million people to subscribe to their company Twitter feed, or to follow the CEO or other executives’ Twitter feeds, they could use that network to market their products or services.
The problem is, unless you’re a multibillion-dollar company like Apple, which is continuously coming out with new, innovative products that everyone wants, it’s very hard to get millions of people to follow you on Twitter. And unless you have a world-famous industry leader like Bill Gates or Steve Ballmer on your team, it’s hard to build a huge ...
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