Setting Up Your Campaign
In setting up your campaign, Facebook and LinkedIn ask you for several criteria:
1. Your Bid: Facebook and LinkedIn ask you to set a bid amount for your ad. Each site gives you suggestions on the amount you should bid. (See next section for more information.)
2. Payment Method: Facebook and LinkedIn both use the PPC method; you pay every time someone clicks on the ad. However, LinkedIn also offers a CPM option, where you pay each time the ad is posted on a LinkedIn website, whether or not people click on it.
3. Your Budget: Facebook and LinkedIn both ask you for a daily budget. Your ad will run daily on the site until the number of clicks equals your budget. For example, if you enter a daily budget of $1,000 and a PPC ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
