Creating Your Ad
Facebook and LinkedIn have very specific constraints for the ads appearing on their sites. All ads must follow the same four basic parameters:
1. Title: Each social media ad must have a title with a maximum of 25 characters (24 on Facebook), including spaces.
2. Body Text: Facebook and LinkedIn give you 135 characters, including spaces, for body text in each ad, to express your value proposition, CTA, and offer.
3. Image: You can create and upload your own ad image. In general, it must be a .PNG, .JPEG, or .GIF file. The image will be extremely small, but visible on the ad. Each social media site will shrink your image down to their preferred size (Facebook: 35 × 35 pixels; LinkedIn: 50 × 50 pixels).
Note: Social media ads ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
