The New Rules of Lead Generation

Understanding the Ad Campaign Setup Tools

Facebook and LinkedIn each have their own ad campaign setup tool that allows you to create and set up your social ad campaign on that site. Although each setup tool has a slightly different set of options, they follow the “Three Essential Steps of Web-Based Social Advertising Campaigns” that I list above. They allow you to define your target audience, create your ad, and set up your campaign on that social media site.

In the following pages, I will take a brief look at how the ad campaign setup tools work on Facebook and LinkedIn. I won’t go into too much detail because the options that the setup tools give you may change before this book is published. But when planning a social media ad campaign, you ...