Three Essential Steps of Web-BasedSocial Advertising Campaigns
There are three essential steps in planning and creating a successful lead-generation ad campaign on Facebook, LinkedIn, or any other Web-based social media site. (These steps also apply to Twitter, but in a slightly different way. See the next chapter for details.)
1. Research and define your target audience.
2. Create your ad.
3. Set up your campaign on the social media site.
Let’s take a look at each step.
STEP 1: RESEARCH AND DEFINE YOUR TARGET AUDIENCE
You should research your target audience on the social media site where you plan to post your ad campaign, and define your audience in as much detail as possible. Each social media site allows you to select a specific set of ...
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