Researching Your TargetAudience on Social Media
Social media networks offer a huge advantage to lead-generation marketers. They enable you to define and reach out to your target markets and customers with more precision and accuracy than most other advertising venues.
Networks like Facebook, LinkedIn, and Twitter provide social media communities for people with similar interests, backgrounds, and goals. People log on to Facebook to talk about their preferences, hobbies, needs, family activities, and choices. They share their personal likes and dislikes with each other. With LinkedIn, employees of different companies log on to make connections with other businesspeople, to search for jobs, to promote their company and its services, and to trade ...
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