Testing Your Social Advertising Campaign
Social media sites make it easy to test the various elements of your ad campaign. Like search engines, each social media site has a set of data collection tools that give you feedback and analysis about the response to your ad (although the data analysis tools on social media sites are less sophisticated than those of search engines).
You can use the data analysis tools on social media sites to test the interest of different target audiences for your products or offers. You can get some feedback about the days when your ad gets the best response (even though your options for using this information are more limited with social media). Testing also provides insight on how to spend your daily budget for an ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
