A Final Word
For SEM ads, a best-of-breed CTR is around 2.5% of all your ads served to the customer in search engine results. If your CTR is lower than that, you might need to make adjustments to your campaign.
Fortunately, SEM is a very flexible tactic. You can pause your ads on the search engines, and either replace them with new ads or try bidding higher on certain keywords, so your ad appears higher in the search results. Also, the search engines give you a large amount of data on each ad to help you analyze and improve your results. So it’s very easy and inexpensive to adjust your SEM ad efforts if you need to do so.
› › › What You Should Know ‹ ‹ ‹
To review, here is what you should know about SEM:
Search engine marketing (SEM) is one ...
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