About AdChoices and the Google Display Network
Google has created an ad network—a network of advertising partnerships with numerous independent websites—called the Google Network. This network allows Google to expand the number of sites where it can post SEM and display ads.
The Google Network is divided into two components: The Google Search Network includes partner search engines such as Ask.com. When a user searches for keyword search terms (e.g., “new video games”) on the partner search engines, Google supplies the search results with search engine ads—the same ads that would appear if the Web user were searching for that term on Google.
The Google Display Network (formerly the Google Content Network) allows Google to run SEM and display ...
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