A Second-Place Winner
One side note about SEM is worth mentioning. SEM is one of the few areas where finishing second place or even third place can be just as beneficial as finishing first. For example, say you have an SEM ad on Google, and you’ve bid a PPC rate of $2.50 for it. After a week, your average ad position is 2.3. This means your ad is consistently showing up in search results in second or third position when somebody searches for the search keywords you used. Google advises you that, to gain first position for your SEM ad, you need to bid a $6.00 PPC rate. This will put your ad ahead of the top bidder’s SEM ad, which is normally appearing in first position in search results.
However, you may not want to spend extra money just to gain ...
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