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The New Rules of Lead Generation by David T. Scott

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Testing Your Online Lead-Generation Ad Campaign

You will need to do testing of multiple elements at the beginning of an online lead-generation campaign. An initial test campaign is essential because it tells you what works and what doesn’t. You can test different ads against each other to see which ads, and which offers, get the highest response. You can also use testing to tailor the elements of your campaign, so that you give your ads the best chances of success.

Each of the three online lead-generation advertising tactics provides you with different opportunities to test your ad campaign once it is deployed. However, some basic principles and common elements apply to testing all three tactics.

YOUR TEST TIME PERIOD

When you do a test of an ...

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