Understanding the Online Bid Process
A second important element of online lead-generation advertising is the online bid process. Online lead-generation advertising works like an auction. When you post online ads, you make a PPC (or CPM) bid for how much you are willing to pay each time someone clicks on your ad. Your bid is used to determine how often (or how highly placed) your ad will be served. Advertisers compete with each other by offering different PPC (or CPM) bids for each ad they post. The ads with the highest bids get the best placement or highest positioning.
The bid process is used with:
Search Engine Ads: On Google and Bing, advertisers ...
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