The New Rules of Lead Generation

Return on Marketing Investment

Your overall CPA, the cost of making the one-time sale, and the possible LTV of a customer are all factors that you need to consider in determining the ROI of your lead-generation efforts. Concerning ROI, the question is, “Did the money I spent in acquiring this lead generate positive net value to my business?” In marketing, we talk about ROMI. In this case, the question is, “Am I spending less money to acquire the customer than I am making on the customer?”