Step 4: Execute Your Test Campaign
How you execute and deploy a lead-generation campaign is just as important as how well you design and create your assets. You can have a terrific value proposition and great creative assets to offer your potential customers, but your entire campaign can fall flat if you don’t know how to execute it properly. That’s why it’s important to do a test campaign before you commit yourself to a full deployment.
If you’ve never used a lead-generation tactic before, a test campaign will give you some indication of how well the tactic works for you. But even when using one of your regular tactics, a tactic you have used for years, testing is essential! A test campaign provides valuable insight into how well the various ...
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