Step 2: Research Your Target Customer
Step two of deploying your lead-generation tactic is researching your target customers to find out what makes them tick.
One important advantage of each lead-generation tactic is the ability to reach out to your specific target customers. The golden rule of thumb is that the more targeted, the better. For trade shows, this means picking the right trade show, where your target customers are most likely to show up. For e-mail marketing, this means sending your e-mail offer only to the people who are most likely to click through on the offer.
But targeting your customers means doing research so that you know who your target customers are and where to find them. You have to be very specific in defining them. ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
