Five Steps of a Lead-Generation Campaign
You need to follow a five-step tactical strategy for any lead-generation campaign. No matter which lead-generation tactic you are using, you should use all five steps to get the best results for your efforts:
1. Determine and plan your approach.
2. Research and discover your target customer.
3. Build your assets.
4. Execute your test campaign.
5. Measure, measure, measure!
To this five-step process, we might add a sixth step:
6. Repeat.
To ensure maximum results for your lead-generation efforts, you should repeat this five-step process with each campaign and with each tactic you use.
In this chapter, I will examine each of these steps in depth, and show you how to apply each step to your lead-generation ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
