Qualifying Your ROMI
Return on marketing investment (ROMI) is the benefit or revenue generated by your marketing efforts, measured against their cost. By testing your lead-generation results, you can measure how your company’s investment of budget and time helps you to increase the number of leads and sales. You can see what worked and what didn’t, find areas where you need improvement, and justify areas where you need more budget.
The tenor of the boardroom is changing considerably. These days, executives must be clear about how they spend their money, and how that money is providing benefits to the company. That’s why many smart marketers are learning how to qualify the company’s ROMI.
Over the last decade, the chief marketing officer or vice ...
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