Adopting New Tactics
If you wish to adopt new lead-generation tactics, you need to have a management plan in place for introducing those new tactics into your organization. You cannot simply switch to the new tactics and expect to achieve instant success. You first need to learn how to use the new tactics effectively. (I’ll talk about this in Chapter 4, and in each chapter on a specific tactic.) Then, you need to test your results to find out how well the new tactics work for your business, and how well they work against your current lead-generation tactics.
It may be that your current tactics work very well, but the new tactics you adopt can supplement them in lead generation. Or maybe the new tactics will eventually be more efficient at providing ...
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