The Importance of Lead-GenerationManagement Strategy
This chapter focuses primarily on lead-generation management strategy. This is high-level strategy, but learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before you begin your efforts to improve lead generation in your company.
Many people in your organization depend on your lead-generation efforts, so any changes you make to your current lead-generation strategy will have effects, positive or negative, on those people. A well-planned management strategy will help you to maximize the positive effects and minimize the negative ones. A poorly planned management strategy has the opposite effect; ...
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