O'Reilly logo

The New Rules of Lead Generation by David T. Scott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Who Uses Lead-Generation Marketing?

It’s difficult to measure the exact percentage of companies that use lead-generation marketing. But here’s an interesting statistic: A McKinsey Global Survey found that 83% of companies worldwide use some kind of online lead-generation tactic (e-mail marketing, search engine ads, etc.).1 If we include the few companies that use only traditional lead-generation tactics (trade shows, direct mail, and cold calling) without using online tactics, we might estimate that roughly 85 to 90% of all companies worldwide use some form of lead-generation marketing.

The companies that have the most use for lead-generation marketing are those that acquire sales through a website or sales staff. Any company that has a direct ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required