Integrating Lead-GenerationMarketing with Brand Marketing
Used in the right way, all your lead-generation tactics should support your brand initiatives. Your lead-generation tactics should have the same look and feel and use the same logos and imagery, so that every time someone sees one of your lead-generation tactics at work, it should reinforce your brand and build brand recognition.
Many major companies do this well. Banks like Bank of America and credit card companies like Visa and Discover use their logos extensively in their lead-generation efforts. Every time people see a direct mail piece, a marketing e-mail, or an online ad from one of these companies, it reinforces the company logo in their mind, building awareness of the brand.
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