Your Displays, Tchotchkes,and Other Marketing Materials
Once you have your booth in place, you need a way to demonstrate your product or service. How you do this depends on what you offer. If it’s a software product, you should have computer monitors at your booth and do software demos. If you can demonstrate the product in a short (e.g., 3-minute) corporate video or computer animation, have TV monitors running the video. If your product is more tactile—something you can demonstrate on the spot—have a makeshift stage or theater where the audience can stand or sit and watch a manual demonstration.
If your product is small or something you can produce inexpensively in mass quantities, you might hand out product samples. A friend told me he once ...
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