Picking the Right Show
If your company has never attended trade shows, the first thing you should do is make sure you pick the right show to attend. Attending the wrong trade show can be an expensive mistake. You may end up spending thousands of dollars to rent your booth space, travel to the show, etc., only to find that most of the show’s attendees have no need for your products or services. You may come home with only a few actionable leads, which will not generate enough sales to justify the show’s expense.
Even if your company regularly attends trade shows, it’s still a good idea to periodically review the shows you are attending. Make sure that each show you attend allows you to connect with the right target audience, and that each show ...
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