Speaking Engagements
Being a keynote speaker or a panelist at a panel discussion is the most valuable way you can participate at a trade show. It positions you (or a spokesperson or representative for your company) as a thought leader, front and center, in view of everybody who matters at that particular show.
Being a keynote speaker gives you more credibility than anything else you will do at a trade show, because attendees don’t perceive public speaking as marketing. They perceive it as you, an expert, offering valuable advice to them, free of charge. But if you’re a good keynote speaker—if you can get your message across about your product, or impress everyone with your expertise in the industry—you can really drive people to your booth at ...
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