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The New Rules of Lead Generation by David T. Scott

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Turning Them into a Lead

If the prospective customer qualifies as a lead, the cold caller’s next step should be to convert them into actual leads. The caller can do this in several ways. The way you choose to do it depends on the type of product or service you are selling.

Image Drive them to an online experience such as a landing page: As you talk with the prospective customer, give them the URL to a landing page for signing up for your special offer. (See Chapter 6 for details on how to create a good landing page.)

Image Send them a follow-up e-mail: You ...

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