O'Reilly logo

The New Rules of Lead Generation by David T. Scott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Step 3: Design Your Creatives

In direct mail, your mailing piece is your creative asset. There are many different types of mailings in direct mail, and they can be as small or as large as you wish. The size and shape of your mailing piece depend only on your imagination and on the size of your budget for printing and shipping it.

The most common types of mailing pieces are:

Image Postcards: Can be 3 × 5 inches or larger, with a special offer printed on it.

Image Flyers: Usually one-page, 8 × 11-inch, folded-without-envelope flyers outlining your business ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required