Spam vs. E-Mail Marketing
Unfortunately, e-mail marketing has gotten a bad rap, thanks to the phenomenon of spam. I’m sure you’re familiar with spam in its many forms—the offers for pornographic sites, bogus male enhancement products, low-cost medications, the letter from a businessman asking you to invest in Nigerian oil stocks, etc. But you might not be aware of how significant the problem of spam is.
Think about this: The amount of spam that you get in your e-mail inbox is only about one-half of 1% of the amount of spam that tries to enter it. About 99.5% of the spam messages that are sent to your e-mail address every day do not get through. Most ISPs (including Web-based e-mail services such as Gmail and Yahoo) do a good job of protecting ...
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