Choosing a Reliable List Owner
The real trick to building a reliable mailing or contact list is to find a trustworthy list source—either a list owner or a list manager—and buy or rent an initial list from them. List owners like ZoomInfo and Hoover’s have reputations for building more reliable mailing and contact lists for their clients. Their lists are usually 60–70% accurate (meaning 60–70% of the names and contact information on the list will be valid), and they will give you a list that is specifically targeted to the criteria you give them.
The problem is that many “charlatan” list owners on the market will try to sell you a bogus list, full of names of people who do not match the criteria for your target audience. Or the list will be five ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
