The New Rules of Lead Generation

Psychographic Targeting and Geo-Targeting

You can use other forms of targeting to narrow your audience on a mailing or contact list. You can use psychographic targeting to target customers according to their interests and buying behavior. For example, if you are marketing vacation packages, you might rent a subscribers list from a travel magazine. The demographics of the subscribers may be varied (they may be young or old, male or female, etc.), but the psychographic (they like to travel) is the same.

You can also use geo-targeting to narrow your audience by city, state, or zip code. Using zip codes, you can target it according to neighborhoods or postal carrier routes. For example, say you own a regional chain of nail salons that operates 200 ...