Step 4: Deploy Your Campaign
As I said before, you should decide early on whether you want to deploy your ads to a small number of high-traffic-but-more-expensive sites, to a large number of low-traffic-but-less-expensive sites, or to a mix of both. How you execute your campaign depends on the method you use to deploy the ads on websites. If you’re working directly with the websites or content networks, you will probably send them the ads so that they can post them on the assigned pages for you.
If you’re working with an ad network, you will probably send them the ads (or they may help you to create the ads), and the network or agency will use their ad-serving software to post your ads on different websites. In some cases, the ad network may ...
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