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The New Rules of Lead Generation by David T. Scott

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Ad Networks and Ad-Serving Technologies

Ad networks are companies that have developed a network of advertising partnerships with numerous websites across the Internet. Ad networks give you access to a series of sites, and let you post your display ads on sites where the audience meets your target demographics.

Of the hundreds of ad networks, the most prominent are 24/7 RealMedia, Atlas Solutions, and DoubleClick (a subsidiary of Google). Also, the Google Display Network (formerly Google Content Network) allows you to post content-related display ads on websites owned by independent publishers. For example, if you’re marketing video games, they can connect you with video game blog owners who will post display ads for your games on their sites. ...

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