Adding More to the Ads
Display advertising is the most innovative form of lead-generation marketing. The ads themselves, the technologies they use, and the ways that advertisers present the ads to customers have also evolved over time. When the Internet began, display ads were limited to image ads with static images or brand logos. The ads had to follow restrictive guidelines: They could be placed only in certain areas on a webpage, the images had to fit into a certain box or profile, and Web users had very limited interaction with the ads.
But then, advertisers and Web developers started to introduce new technologies to display ads. They added features like Flash animation, audio, and embedded video, and created ads that can expand on rollover ...
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