The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition

Preview The New Rules of Social Media book series

David Meerman Scott is editing a series of social media books for John Wiley & Sons.

The New Rules of Social Media series features books that expand on the ideas of Scott's bestseller, The New Rules of Marketing & PR, providing valuable insights and detail on the different aspects of social media marketing.

Each book in David Meerman Scott's The New Rules of Social Media series is written by social media experts addressing a topic within their realm of expertise. While some titles, like Inbound Marketing: Get Found Using Google, Social Media, and Blogs, cover broad topics, others are more specific, for example, Get Seen: Online Video Secrets to Building Your Business.

No matter what the business need relating to social media, The New Rules of Social Media Series offers an unprecedented resource.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Brian Halligan and Dharmesh Shah

Traditional "outbound marketing" methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, and so on. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers ...