The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition

Acknowledgments for the Second Edition

First, a disclosure: Because I do advisory work, run seminars, and do paid speaking gigs in the world that I write about, there are inevitable conflicts. I have friends in some of the organizations that I discuss in this book, as well as on my blog and on the speaking circuit, and I have run seminars or advised several of the companies mentioned in the book.

I would like to offer my special thanks and gratitude to Robert Scoble, co-author of Naked Conversations, for writing the terrific Foreword to this book.

At John Wiley & Sons, my publisher Matt Holt and my editor Shannon Vargo have steered me through the publishing business with wit and wisdom. We've now done three books together and more are on the way. Also at Wiley, thanks to Kim Dayman, Beth Zipko, Cynthia Shannon, Peter Knapp, Deborah Schindlar, and Lori Sayde-Mehrtens for their help and support.

Kyle Matthew Oliver read every word of each draft of this book, and his sound advice and practical suggestions made it much better.

I would also like to thank the thousands of bloggers who added to the conversations around the New Rules of Marketing and PR by writing on their blogs, or by leaving intelligent and useful comments on my blog.

And especially, thank you to my wife Yukari and daughter Allison for supporting my work and understanding when I am under deadline or away from home speaking in some far-flung part of the world.