Step 2: Craft Your Value Message
Now you apply what you learned in Chapter 8 to form an executive Value Statement. If you have time and enough information, take a first pass at a Value Proposition in which you quantify the value that you believe you can provide. Remember, however, that you will need help from a Fox or someone in the Power Base to form the assumptions upon which your Value Proposition is based.
Get The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
