CHAPTER 6

Collaboration

The Key to Enhanced Creativity

We often think that creative people work in isolation. We hear stories about lonely artists, writers, and inventors and suspect that they are geniuses working alone. Yet research shows that collaboration enhances creativity.

Why Collaborate?

More and more, businesses are forced to collaborate in today’s economy. We are interconnected globally, and our workforce is composed of multiple generations. We are called to work together with others, and collaboration is a requirement of many jobs in the 21st-century. Thus, it is important to learn to collaborate effectively, and embrace the idea of collaboration.

Research shows that it is smart to collaborate.1 Collaboration may lead to:

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