Technology Rules
At least two major trends in technology will impact the marketing profession in the future: experience and personalization. The basic question is, “How do you leverage technology and innovation to provide people with the most compelling quality of experience possible?”
Yesterday’s Web 1.0 world brought the capability that helped customers access information and purchase online. Today, Web 2.0 pushes sharing and collaborating, whether that is product reviews or asking for help on LinkedIn for how to market a product. For those leaders, today is also the day of Web ...
Get The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
