Preface
There are hundreds of books on marketing in stores today. Why this book and why now? The answer has to do with global megatrends that drive marketing today, as well as a technology-driven revolution in the world of marketing. This preface explains the context that helped shape this book by surveying these megatrends. We touch on the Web 2.0-related changes that quarter by quarter change how to define what marketing can do and how companies execute marketing tactics. This Web 2.0 revolution has reshaped consumer behavior and redefined the relationship between the enterprise and its customers.
The most effective marketers today employ a rigorous marketing methodology across both traditional and recently developed techniques. I call ...
Get The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
