Foreword by Bruce Harreld
As I write this foreword, we are facing changes of epic proportions. A global economic slowdown seems imminent, rapidly rising energy and commodity prices are forcing global citizens to alter how we conduct our everyday lives, financial markets are in turmoil, and socio-political unrest has many countries in gridlock.
Yes, the world is changing, but what else is new? Change is a constant in today’s world just as it was when first written in hieroglyphics by an ancient Egyptian several millennia ago. The bigger news is that we are learning from the past and are, thus, more capable of dealing with change than ever before.
Constructively embracing change is what separates winning marketing executives from the losers. ...
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