Endnotes
[1] IBM analysis.
[2] “Nintendo Rewards Its Customers with New Loyalty Program.” Xbox Solution. December 11, 2003. http://talk.xboxsolution.com/showthread.php?t=1088.
[3] “Casual Gamers Help Nintendo Wii Take Lead in 2008, says iSuppli.” Tekrati. February 14, 2008. http://ce.tekrati.com/research/10080/.
[4] “Worldwide Hardware Shipments.” VGChartz.com, accessed March 27, 2008.
[5] The InnoCentive Web site, http://www.innocentive.com/.
[6] “Nicholas Piramal Announces Drug Development Agreement with Eli Lilly and Company: Collaboration Represents a New Clinical Development Model.” Nicholas Piramal India Limited Press release. January 12, 2007. http://www.nicholaspiramal.com/media_pr40.htm.
[7] Eli Lilly and Company 2002 and 2007 ...
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