22 The Top 10 Don’ts and the Marketing Organization of the Future

Experience is the name everyone gives to their mistakes.

--Oscar Wilde

Throughout this book, there have been more than 55 best-practice case studies demonstrating the use of Marketing 2.0 techniques in the world today. The technology is changing so quickly and providing the platform for marketers to accelerate, personalize, and measure success in the marketplace. Web 2.0 has engaged customers in the dialogue and allowed the conversation to be dynamic and exposed on the Internet. Blogs, wikis, and social networking sites, such as Facebook, have now been added to the marketer’s arsenal of tools. Social networking and collaboration tools are game changers—both ...

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