Conclusion
Technology is powerful. Marketers need to understand how to harness the power and use it in their marketing plans. It is about picking a few technologies that apply to your business, not technology for technology sake. However, I predict in the future that the best marketers will be those who understand both technology and marketing. In this chapter, we saw some technology use that was incremental such as improvements to Web site conversion, better commerce capability, and eNurturing. We also explored some transformational technologies such as 3D technologies, virtual modeling, and Twitter. In each, they enabled companies to take their value proposition to the market in a more effective way. Technology can help you with the ...
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