20 Technology Matters: IBM, Staples, Dell, and MyVirtualModel
|
Any sufficiently advanced technology is indistinguishable from magic. |
||
| --Arthur C. Clarke | ||
Today’s screams in the marketplace get amplified and more sophisticated with technology. It serves as an enabler to make the meeting of the needs of your customers much stronger. As Gartner Inc., a leading information technology research and advisory company, wrote, “All firms are undergoing dramatic changes as technology-enabled marketing emerges as the marketing model of the future. Companies run the risk of being swept aside if they fail to understand the shift.”
Social media marketing involves listening, cultivating, and participating in the continuous dialogue among ...
Get The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
