Conclusion
From a report written by Clark, Abola, and Ambler, as many as 40 percent of U.S. and UK companies report substantial efforts in developing marketing dashboards. Dashboards serve many purposes. Many companies today focus on leveraging the dashboards to demonstrate marketing’s value to the organization. One of the benefits of a dashboard is an understanding of what marketing is, the role it plays, and the end-to-end view of its impact on the organization. From the case studies, we can see a greater number of companies using the dashboard insight to more effectively compete and deliver value to their customers.
Whether you are measuring the organizational view, a few brands or areas, or just a focus on an area that is a gap, ...
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