Conclusion
Metrics are required for marketing teams to reach their goals. They demonstrate the value of marketing to the organization, and they help the marketing leadership know when and how to change based on what is working in the marketplace. A key is making your dashboard unique to your business. Understanding your priorities and having the right linkage points can help you determine which metrics you want to track. Be selective. Less is definitely more when it comes to a great dashboard. Measuring costs time and money, so do not measure just because you can.
Ensure you are evaluating the new metrics that are rising in importance in the CMO community. And don’t be afraid to experiment. Working online enables us to become risk takers ...
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