The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Conclusion

The term serious gaming is no longer an oxymoron. There is endless opportunity if you harness the power of games to get work done. Although it’s too soon to measure the full implications, there’s a new business environment emerging. If hundreds of thousands of players organize themselves to successfully complete specific endeavors during their “play” time, will they be content during work hours in organizational structures used since the Industrial Revolution with central command and control? Chances are, they’re more likely to want to work on virtual teams distributed around the world, undertaking multiple endeavors, and taking advantage of the thought processes that succeeded for them in online gaming. Leadership marketing ...