Chapter 15. Serious Gaming: IBM’s Innov8

If you’re trying to train a pilot, you can simulate almost the whole course. You don’t have to get in an airplane until late in the process.

--Roy Romer

The old stereotype of the gamer no longer applies. According to the Entertainment Software Association (ESA), 63 percent of the U.S. population now plays video games, and this number is significantly higher in Asia. The average age of gamers is 35 years old, 40 percent are women, and half of them play games online one or more hours per week. Think about the success of Sony Corporation’s PlayStation 3, Nintendo’s Wii, Microsoft Corporation’s Xbox 360, or the latest online game on which young people and adults play for hours on end. ...

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