Conclusion
Blogging is about having a conversation in the market. Blogs with active contributors influence market perceptions and position their opinions in the marketplace.
Blogs create great opportunities for shaping messages and can be considered as viral marketing to create positive word of mouth. Some key actions from a marketing perspective include
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Identify your key bloggers (high permission inside and outside your company) and work with them to influence the marketplace.
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Create a corporate blog based on an area of strong interest from your clients.
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Reach out to the blog community. Sometimes the perfect person to write about a topic is not one in your company.
From my view, this is an innovative marketing media with strong ...
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