The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

14 Blogs: Midwest Airlines and IBM

	Change happens by listening and then starting a dialogue.
	--Jane Goodall

I used to love my study groups at school. We’d debate issues, discuss case studies, and talk about what was happening in the world. Those who didn’t come to study group not only missed what was discussed about school, but also the discussion about life issues that we exchanged. The conversation continued regardless of whether they attended. I did not want to miss study group for this reason! The same kind of vibrant conversation is going on in the world today.

Conversations are going on in the marketplace with or without our participation. If you don’t recognize and acknowledge those conversations and actively participate ...